We communicate to inform, educate, persuade, and take action. It’s all about crafting key messages and choosing the right medium to get the word out, whether it is a note posted on a community bulletin board, a research report targeted at a scientific community, or a global online campaign that integrates the assets of social media.
Understanding audience demographics, subject matter, culture, and developing a voice that will resonate with them are paramount in developing effective public awareness campaigns, publications, press releases, issue briefs, fact sheets, and speeches. Only then can the next step in the process begin. That step involves determining which method of communication outreach will engage your audience to help you achieve your objectives and goals.
I invite you to explore my site to see if my expertise fits in with any projects you are considering.